Category: Marketing
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More Than Just a Brick & Mortar In a Browser
E-commerce stores are still limited by the design patterns they’ve inherited from their real-life counterparts. What if we broke that mold?
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Vitamins, Vicodin, and Using Pain To Create Urgency and Sell More
Many SaaS companies sell vitamins: products and services that we know are good for us, but with benefits that are only evident in the long term. We can increase our conversion rates and revenue by framing it within the context of a Vicodin problem–a problem with a clear, immediate need and payoff.
Phil Crumm 