Commerce is no longer the domain of traditional businesses. Individual creators, ranging from streamers to podcasters to home artisians, have recognized the potential to transform their skills and personalities into revenue streams. Now, B2B and B2C businesses must recon with the blurring lines beneath their very existence.
The newspaper industry has become a leader in experimenting with consumer pricing psychology–and the New York Times leads the way. How can we apply their price perception tricks to our own businesses?
What if you’re an operator, not a visionary? What if you prefer building up, rather than laying the foundation? Traditional advice guides you towards joining a startup that’s already seeing some success: a means to become part of the journey, though as second fiddle to the visionary founder. And, in this world, you’re significantly limited in your upside: very few founders become wealthy, and even fewer startup employees do.